Case.In.Point (see the last post)
Client: I want you to give me printouts of the fonts that you have so I can pick and choose the ones I like.
Me: I have about 1000 fonts.
Client: Yes, perfect. Print ‘em all.
Me: No.
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Client: I need you to design my business card,
but I don’t have much money because I’m a starting out as an accountant. I can
only pay $10.
Me: There isn’t much I can do for the sum. Nothing, actually.
Client: Ok, just write my name and number on a business card size.
Days later:
Me: Here you go.
Client: (shouting) What’s this? It’s too bland and not designed at all!
Me: It’s what you asked for.
Client: I know. But I was expecting something great – like, say, the corporate identity of the Bank of America, for example!
Me: Bank of America hires the services of a top ad agency, and they pay top dollar.
Client: I know, but I want a top branding identity and pay only $10!